The Importance Of Link Building

  Link (backlink) building is a part of SEO, which has an influence on the rankings of the website in search results, also it is useful if you're looking to promote any products. The more sites link to your site, the higher will be its rank.

  The importance of link building has been noticed a long time ago, and many webmasters use link building strategies.
  However, using this SEO strategy you will not see the results instantly. Usually it requires time to build high quality links, after that you have to wait until they are indexed by search engines.Changes in keyword rankings may take a few weeks, and may change continously during the process of link building.

  Links have different values which depends on a variety of factors. Website traffic is one of them. If the traffic volume is high, then the value of the link will be high too.
Another key factor is the pagerank. It is an estimate of link's value.  It is one of key elements used for website value measurement. Pageranks range from 1 to 10.
Domain age is also important, it is the date when the site was created. To check the age of any domain you can use free online tools.
The number of ranking keywords shows for how many keywords is the website ranked in search results. The relevance of the linking site is an important aspect. Links which come form websites in the same niche have higher authority than others.

  Anchor text optimization is another component of SEO. It refers to the link content, in other words using targetted keywords in the lniks that lead to your site.Currently this technique is not being used by all webmasters, but it is useful in case it's done correctly.

  There can be no - follow and do - follow links. What's the main difference between no - follow and do - follow links?
  A No - follow link is a hyperlink that doesn't pass its page rank status to other pages. They aren't for crawling any links by search engines, and won't have any influence on your website's ranking.
  A Do - follow link passes its pagerank, and has an influence on all the pages it links to.

  Natural links are very important for every website, but they should have quality. One of the best ways to increase the number of sites linking to your site is to write a fresh content. This strategy is used by many content marketing professionals. If the content is useful, then other sites will link to the page where it is posted, it may be shared in social networks, and other readers may be referred to it as well.   Some examples of content marketing are blogging, video creation, content generated by users, etc.

  Knowing about the importance of link building and being aware of these strategies you can use them to improve your pagerank in search results and bring more value to your website or blog.