Content Marketing & Tools

  Content Marketing is a process which consists of two main steps: creation of a content and sharing it. The aims of this process are to advertise a product or a service which is being provided by the particular company, and attract customers through the creation of fresh and relevant content. It's a continuous process.
  This marketing strategy is important for marketers, because the customers are now more interested in online marketing. It is better because all can find the product simply by searching online.

  Content marketing gives an opportunity to communicate with customers, even if you're not going to sell anything. The information you provide by publishing contents helps customers to become aware of products and market in general.
  The strategy is used by many famous companies, and really works.

  A high quality content is a valuable particle of Social Media Marketing, Search Engine Optimization, PPC, etc.

  Creating an editorial calendar will help to implement the whole content marketing program. Using the calendar you know which are the topics you have to write about on a daily basis. It gives you an overview of future topics.
There are also content planning tools. Using such tools you will understand better the expectations of customers, the places where you can market the content, etc.

  To stay on the top of the industry you need to choose the most interesting topic and write about it.

  Some of the best content marketing tools are Twitter List, Quora, Slideshare, etc.

  Twitter list is a curated group of users which have organized by the interests they have. This tool helps to organize the followers into groups. It becomes easy to see tweets from the group, and it's not necessary to scan the whole feed. There are some limits. You can have maximum 20 lists, and each may consist of 500 people. The list must have a descriptive name. In case people decide to join the list they will know the who else (people) are participating in that group.

  Quora is a question answer platform which attracts different people to participate in it. Recently it launched a blogging platform, and it distributes new posts to users which may be interested in that topic. On this site you can find not only an audience of readers, but also generate new ideas for content creation.

  Slideshare is another great tool which can be used for content marketing. Firstly, it's easy to use, and provides an opportunity to use the existing content, just to repurpose it and share on the web. You can also make updates in the content. Using this tool you can bring all the slides together, on a company page.

 There are many other tools which you can find by searching online.