After spending some time on the creation of your blog, writing content and doing SEO, it's time to start thinking about selling ad space in it to make money. Advertisers prefer to place their ads on blogs mainly because they have contents which contain a lot of keywords.
Web developers usually place texts ads or banner ads. But selling space for banner ads is better.
Advertisers look to place banner ads on relevant sites or blogs which include information about their target market. It's useful to find websites which appear in the search results for keywords which rank highly.
You can contact advertisers directly if there are any details available. It's important to keeps records of each potential client. You can create a list of emails and send offers to them.
Another option to find advertisers is to participate in ad space selling auctions. A link in the auction page which will lead to your blog or site will allow the advertisers to check it and become familiar with the content. The greatest advantage of auctions is exposure of the information about your blog. At the same time you can use direct sales. Auctions have a few options, like standard auctions, buyouts for specific prices, and another one gives buyers an opportunity to propose their prices.
Web developers and content writers don't know exactly how much to charge for the ad space. Placing high prices will make advertisers to go away, and doing that means loosing good opportunities to make money online. To avoid that, you can compare prices which other blog owners charge and check their page ranks, number of visitors, etc. High rankings may have a good influence, because they make your blog or site visible to audiences.
You can choose how you're going to charge your clients. There are different options: CPC - Cost Per Click; CPM - Cost Per Thousand Impressions; Cost Per Time; etc. The majority of bloggers doesn't offer advertising based on actions.
You should always mention your requirements. Before placing ads choose their formats, sizes, appropriatenes.
Selling ad space yourself which reuire a lot of time, and it's better to use auctions.
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